Artists Julian Oliver and Damian Stewart will lead special walks through central Rotterdam. With the aid of their augmented-reality tool The Artvertiser, the artists will introduce participants to a city in which billboards have been replaced by artworks.

The Artvertiser is a special pair of binoculars that replaces street advertising with artworks using augmented reality technology. Take a walk with The Artvertiser and you’ll find yourself surrounded by artworks where unsuspecting passersby see only ads. With this project, Julian Oliver and Damian Stewart take back the street from the businesses that dominate public space with their commercial messages, making it available for art.
> www.theartvertiser.com

Besides leading the walks, Julian Oliver will also speak on Friday the 29th at the Cinerama. The Artvertiser Walks will start with an introduction by Julian Oliver at V_2 , Eendrachtsstraat 10. Amount of participants is limited , so please make your reservation at: reservations@v2.nl. The walks will take about one hour. Admission € 5

Artvertiser Walks
Friday 29-10 > 13 and 15 pm
Saturday 30-10 > 11 am and 13 pm